What do you call a consumer who wants to buy everything you have, doesn't care what it costs and is less than five feet tall? A marketer's dream? Nope. You call them kids. They are a prime target for marketers,  not because children nowadays have more disposable income at younger ages before, but they have significant influence over family purchases. To take advantage from that, various forms of advertising have been used in oder to attract more customers, especially children. They start approach children by sending message to their parents that they sell the counting book for preschoolers or they exposure to brightly coloured and appealing branded packaging in the supermarket, movie and toy...Children love fast food.