Marketting-Advertising Techinques

1. Logo
- Logo is a graphic mark or symbols / icons commonly used by commercial enterprises, organizations and even individuals
- To aid and promote instant public recognition and makes the consumer can identify the product. It's also to effectively brand your business, in a way that allows customers to instantly recognize it.
- Example:

2. Transfer

- Known as association to associate the product with words or ideas that may or may not be related to the product. The association seeks to transfer certain qualities to the product.

3. Snob Appeal

- Associates product or service with a personality or lifestyle

- A play on our desire for fancy things and the "good life"

4. Stacking

- List of reasons why the product or service is good. This technique uses facts in way that favors a particular product or idea. Advertisers often do this by telling you the best things about their product and leaving out the bad side-effect of their product.

5. Emotional appeal

- Uses emotion to sell a product or service. It also using words to appeal to your sense or to fire up the emotion.

- When they use emotional appeal in advertising, they are attempting to appeal to the consumer's psychological, social or emotional needs.

- They arouse fear, love, hate, greed, sexual desire or humor, or otherwise create the psychological tension that can best be resolved by purchase of the product or service. 

6. Bandwagon

- Uses peer pressure to influence the consumer. If everyone else is doing it, so should you. 

- This tactic assumes that people like to follow the crowd and buying like majority. 

7. Sex Appeal

- The sexual will your sexual attractiveness. 

- A feature of sex in advertising is that the imagery used, such as a pretty women, typically has no connection to the product being advertised. 

- The purpose of the imagery is to attract the attention of the potential or user. 

8. Price Appeal

- Consumer will be getting something extra for less money. 

9. Plain Folks

- The advertisers tries to identify its product with common people just like you.

- Advertisements that appeals to you by insisting that they are just like you and really understand you. 

10. Repetition

- Makes product or service familiar to consumer or used as a way to keep a brand or product in the forefront of consumer's mind

- Repetition can build brand familiar, but it also can lead to consumer fatigue. When they become so tired, they tune out or actively avoid the product. 

Mintel Company

Mintel is  privately owned, established in London in 1972. The corporation also maintains offices in Chicago, New York, Belfast, Shanghai, Tokyo ad Sydney. In 1997, Mintel becomes the first market research supplier to provide access online. Mintel began 4 decades ago, providing food and drink research in the UK. Now the brand spans all over globe. Mintel’s analysts are world- renowned experts in diverse areas such as leisure, consumer, retail, financial services, sales promotion and social trends.  Mintel has 17,500 associated employees globally with 500 full-time works.

Mintel once shipped 200 kg of ice-cream from the UK to Australia for a focus group session – ensuring it was still edible on arrival. Mintel’s latest chocolate report shows that the British spend almost £6,700 a minute on chocolate while the US, with a population almost five times the size, spends more than US$32,000 every minute.

Mintel is a company not only providing food, it also a company for health & beauty care. Mintel beauty & personal Care is launched in 2011.

Corporate Social Responsibility

• Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the “triple bottom line” of people, planet and profit.
• Corporate Social Responsibility is a common objective in business because that’s a motivation for every business; it can help them to build a sustainable and profitable future for that business. Do the responsible, it also can help them to build brand and reputation
• One positive example:

Corporate Social Responsibility targets to help improve community living in India. CSR help them advance their welfare initiatives to the needy families and save on their time and human resources. Their goals are:

-        Support some of their programs and social service initiatives

-        Adopt a child, family, school, or a village to meet social responsibility

• One negative example:

An obvious example of bad publicity from bad corporate social responsibility is Enron, the Texan energy company that not only brought itself down but also one of largest accounting firms at that time. They collapse because of a massive debt with another company that they can’t repayment.