Mintel is privately owned, established in London in 1972. The
corporation also maintains offices in Chicago , New York , Belfast , Shanghai , Tokyo ad Sydney . In 1997, Mintel
becomes the first market research supplier to provide access online. Mintel
began 4 decades ago, providing food and drink research in the UK . Now the
brand spans all over globe. Mintel’s analysts are world- renowned experts in diverse
areas such as leisure, consumer, retail, financial services, sales promotion and
social trends. Mintel has 17,500
associated employees globally with 500 full-time works.
Mintel once shipped 200 kg of
ice-cream from the UK to Australia for a
focus group session – ensuring it was still edible on arrival. Mintel’s latest
chocolate report shows that the British spend almost £6,700 a minute on
chocolate while the US ,
with a population almost five times the size, spends more than US$32,000 every
minute.
Mintel is a company not only
providing food, it also a company for health & beauty care. Mintel beauty &
personal Care is launched in 2011.
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