What are their advantages? What types of products are most likely to effectively be distributed in each way?What issues must be considered when choosing a distribution channel? What are some of the things you must consider about selecting a channel partner?
Intensive
Intensive distribution is when suppliers or producers try to sell their product through as many as possible. That way, they get their product out to a much larger audience and consumers base and therefore have higher sales than if they would just distribute their product through selected retailers. This is also beneficial to most retailers because that way they get to offer a greater variety of products and have more consumers.
Selective
Selective distribution is when producers only sell their product through a few, obviously selected, retailers. They limit the number of places where their product can be sold. Often, producers need to pick the sort of retailers they want depending on certain criteria, which must not go above the edge otherwise they will never find a retailer that meets all criteria.
Exclusive
Exclusive distribution is when just a single type of retailer has the rights to sell a product. This way the product seems very "luxurious", which may make it very attractive to its target consumers. Another advantage of exclusive distribution is that customers may get especially good service and attention as they may come to the retailer to buy that one specific product that is only sold there.
Integrated
Integrated distribution is when producers directly sell their product without selling it to a retailer first. This way, the producer can make much more money off their product because retailers will not need to raise prices to make a profit themselves.
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